Needs statement:

Lionel needs a fun and visually inspiring way to easily and quickly find inexpensive and personalized gifts for his clients so that he can show them that he understands them, as well as their needs/wants.

Sketches:

Final Sketch (Combination of sketches #2 and #3):

Communication Strategy:

When you open the app you will be brought directly to the fun and interactive “Hooper’s Cakes” kitchen, where Cooper the Cupcake Architect will help walk you through the interface so you can quickly and easily design your perfect cupcake.

The app will be designed so you can simply drag and drop desired items from the slots around the cupcake. As you add items, Cooper’s visuals will change to reflect your choices, and let you see your ongoing progress. To make changes, you can drag unwanted items off of the cupcake to easily mix and match until you are satisfied with the cupcake.

Once the cupcake creating is complete, new users will be presented with the option of being directed to a page to create a quick profile to ensure the app remembers your preferences upon return to the app. (I chose to design the cupcake before completing the profile as I want new users to enjoy the process, visuals, and completed cupcake so much that they won’t mind the quick profile stop.) Once complete, you will be directed to the checkout area.

Returning users will be taken to the checkout page where their current order details will be displayed, allowing them to make any last minute changes, and then confirm and complete their order.